Online advertising – The rise of real-time bidding

  • Posted on 24th October 2014
Online advertising – The rise of real-time bidding

According to a recent report, the total global spend on advertising will reach £320.5bn over the course of this year, boosted by 17.1% growth in internet advertising. The growth of the “adtech” industry is dramatically changing the way that advertisers, publishers and consumers interact. This article will look at a key technological driver of this growth, known as real-time bidding…

Continue Reading